How to improve your WooCommerce checkout process using PeachPay & WPFunnels (2024)

John Jago on | 7 min read

Optimizing the checkout process is crucial for any ecommerce store. And if you run a WooCommerce store, you want your customers to easily checkout and complete their purchase.

However, WooCommerce checkout can often be complicated and lead to abandoned carts.

Studies show that nearly 70% of online shopping carts are abandoned, many during checkout.

So you need solutions that can help simplify your WooCommerce checkout process. Tools that can make it smooth for customers to checkout.

Today, we will see how WPFunnels and PeachPay together can optimize your WooCommerce checkout.

After reading this article, you will:

  • Understand why an efficient checkout improves sales
  • Learn how WPFunnels enables customizing WooCommerce checkout
  • See how PeachPay optimizes payments at checkout
  • Have an improved checkout process using the two plugins

So let's get started.

Understanding the impact of checkout efficiency in ecommerce

An efficient checkout process in your ecommerce store plays an important role in driving sales and enhancing customer experience.

Here's a closer look at its specific impacts:

1. Tackles cart abandonment

You've seen it before – customers leave items in their cart without buying. By streamlining your checkout, you make it easier for them to complete their purchase, reducing those abandoned carts.

2. Builds customer loyalty

A smooth checkout experience can turn a one-time shopper into a repeat customer. When you make the process hassle-free, your customers are more likely to come back.

3. Boosts your conversion rates

Every complicated step in the checkout process is a potential lost sale. Simplifying these steps means more of your visitors are likely to complete their purchases, boosting your overall sales.

4. Establishes trust

In online shopping, security is key. When your checkout process is efficient and visibly secure, your customers feel safer. This trust is crucial for them to feel comfortable making a purchase.

5. Meets payment preferences

Your customers have their preferred ways to pay. Whether it's credit cards, digital wallets, or other methods, an efficient checkout caters to these preferences, making it easier for them to buy from you.

So, by focusing on a streamlined checkout process, you're not just making a small tweak; you're enhancing the entire shopping experience for your customers, which can lead to better sales and a stronger relationship with your audience.

What is WPFunnels?

WPFunnels is a powerful tool for building sales funnels in WordPress. It's designed for ease of use, allowing you to guide customers from their first visit to the final purchase. With WPFunnels, you can create anFd manage the entire sales journey on your site.

WPFunnels homepage

One of the notable features of WPFunnels is Global Funnels. This allows you to set up custom paths for different products or services. Whether it's a product launch or a promotion, Global Funnels lets you design each step of the customer's journey, from the landing page to the checkout. It's about making the buying process clear and direct for your customers.

WPFunnels stands out for its simple drag-and-drop interface. You don't need technical skills to use it. You can easily map out your sales funnel, adding upsells, downsells, and order bumps as needed. It's a practical tool to turn your site visitors into paying customers.

What is PeachPay?

PeachPay is your solution for a quick and easy checkout process in WooCommerce. It's designed to make online shopping easier than ever for your customers. With PeachPay, you're not just offering a product; you're providing a smooth buying experience.

PeachPay Checkout homepage

This tool stands out for its Express Checkout feature. Imagine your customers being able to complete their purchases in just a few clicks. That's what PeachPay offers. It simplifies the payment process, reducing the time and steps needed to buy. This means happier customers and fewer abandoned carts for you.

PeachPay also brings versatility to your payment options. It supports a variety of payment methods, catering to the diverse preferences of your customers. Whether they prefer credit cards, digital wallets, or other payment methods, PeachPay has got it covered. This flexibility is key to providing a customer-friendly shopping experience.

How to improve WooCommerce checkout using WPFunnels & PeachPay

Let's tackle how to boost your WooCommerce checkout process using WPFunnels and PeachPay, focusing on a specific example for clarity.

Step 1 - Use WPFunnels for a custom checkout

Suppose you run an online bookstore. With WPFunnels, you can create a checkout experience that's not just about buying books but also about enjoying the journey to a new read.

i. Checkout page design

In WPFunnels, customize your checkout page to echo the theme of a cozy bookstore using your preferred page builder Elementor, Gutenberg, Divi, or Oxygen. Use warm colors and easy-to-read fonts. This design choice makes the buying process inviting and aligns with the overall aesthetic of your store.

ii. Custom checkout form

Edit the checkout form fields to be straightforward. For your bookstore, ask only for essential information like shipping address and payment details. This simplicity ensures customers don't get bogged down by unnecessary information, making their purchase quick and hassle-free.

WPFunnels checkout form editor

iii. Order bump offer

Here's where you can enhance the sale. Add an order bump offer for a popular bookmark or a limited-time discount on a bestseller. This strategy not only increases your average order value but also adds an element of surprise and delight for your customers.

WPFunnels order bumps

Step 2 - Use PeachPay

Now, integrate PeachPay to streamline the payment process.

i. Payment options

PeachPay allows you to offer a variety of payment options. This flexibility is crucial in catering to the diverse preferences of your customers, whether they prefer credit cards, PayPal, or other digital wallets.

PeachPay payment options

ii. Skip adding to cart

PeachPay enables further customization of the checkout process. For instance, you can set up an Express Checkout button that allows a customer to buy from any page on your site, so there's no need for the customer to add the product to the cart.

PeachPay Express Checkout settings

Bonus: Step 3 - Email automation

Consider using an email automation tool let’s say Mail Mint for post-purchase engagement. After a customer buys a book, send them a thank-you email and later, perhaps a newsletter with recommendations based on their purchase history.

Final thoughts

It's clear that WPFunnels and PeachPay, along with Mail Mint for email automation, can improve your WooCommerce checkout.

With WPFunnels, you get a checkout that's easy for your customers to navigate. PeachPay adds flexible payment options, making the payment process smooth. And don't forget, that Mail Mint keeps your customers engaged even after they've made a purchase.

So, give these tools a try. They're straightforward to set up and can make a big difference in how customers experience your store.

Boost your sales and keep your customers happy with WPFunnels, PeachPay, and Mail Mint.

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